Do you know what is double eleven in China ?

"Ma Yun" presumably global e-commerce personnel know this Chinese godfather, the first e-commerce godfather, Taobao is the largest shopping platform he created in China, opening the traditional sales model to the Chinese people, leading the Chinese people to internationalization, and solving China The employment problem of countless people has brought the Chinese people into the era of e-commerce.
Taobao platform There are household items, daily necessities, school supplies, luxury goods, clothing, watches , jewelry, and a wide range of products. You can choose to buy. Meet the needs of major sellers and buyers, including November 11th, the annual “Double Eleven” is China's largest online shopping festival of the year. Double Eleven Shopping Carnival refers to the online promotion day of November 11 each year.

It originated from the online promotion held by Taobao Mall (Tmall) on November 11, 2009. At that time, the number of participating businesses and promotion efforts were limited, but The turnover exceeded the expected effect, so it became a fixed date for Tmall to hold a large-scale promotion on November 11. Double Eleven has become an annual event in China's e-commerce industry and has gradually affected the international e-commerce industry.

There are still three days of the 2018 Double Eleven Carnival Shopping Festival.
This year, as in previous years, jewelry is the biggest transaction. 

Who can take the first piece of jewelry is the focus of attention? 
In 2017, the three-minute transaction amount exceeded RMB 10 billion.
I don’t know that this year can break the myth and legend of RMB 10 billion in a few minutes.